Convertico Blog/Sales Funnels/How To Build A Sales Funnel

How To Build A Sales Funnel

Wednesday, January 11, 2023

As a business owner or expert, you know that building a successful sales funnel is crucial to growing your business and making more sales. But if you're like many people, the thought of building a sales funnel can feel overwhelming, especially if you're not sure where to start. In this blog post, we'll break down the process of building a sales funnel in simple terms, so you can start creating one for your business today.

Before we dive into the steps, let's quickly define what a sales funnel is and why it's important. A sales funnel is a series of steps that a potential customer goes through on their way to making a purchase. It's called a funnel because the number of people moving through each step of the process gets smaller as they get closer to making a purchase. The purpose of a sales funnel is to guide your potential customer through different stages, until they're ready to make a purchase. By using a sales funnel, you'll be able to convert more leads into customers and ultimately increase your revenue.

Step 1: Identify your target audience

The first step in building a sales funnel is to identify who your target audience is. This is the group of people who are most likely to be interested in what you have to offer. By understanding your target audience, you'll be able to create content and offer that resonate with them and increase the chances that they'll make a purchase.

Step 2: Create a lead magnet

A lead magnet is something you offer in exchange for a person's contact information. It could be a free guide, ebook, webinar, or any other valuable resource. The goal of a lead magnet is to attract leads, or potential customers, and get them to give you their contact information.

Step 3: Build a landing page

Now that you have your lead magnet, it's time to build a landing page. This is the page where people will go to claim the lead magnet. It's important to keep the page simple and focused on one goal, which is to get the person to give you their contact information in exchange for the lead magnet.

Step 4: Create a thank you page

After someone has given you their contact information, it's important to redirect them to a thank you page. This page should confirm that their request has been received and also include next steps. For example, you can include a link to download the lead magnet or invite them to sign up for a webinar.

Step 5: Set up email follow-up


Once you have someone's contact information, it's important to start building a relationship with them. This is where email follow-up comes in. You can use email to provide value, educate them about your products or services, and ultimately guide them towards making a purchase.

Step 6: Create a sales page

After you've built a relationship with your lead and provided them with valuable information, it's time to create a sales page. A sales page is a page where you present your products or services and invite your lead to make a purchase. It's important to keep the page focused on the benefits of the products or services and make it easy for the lead to make a purchase.

Step 7: Set up a thank you page

After a lead has made a purchase, it's important to redirect them to a thank you page. This page should confirm that their order has been received and include next steps. For example, you can include a link to download their purchase or invite them to join your customer community.

Step 8: Set up a customer retention strategy

Once a customer has made a purchase, it's important to continue to nurture that relationship. This is where a customer retention strategy comes in.

ARE YOU READY FOR FUNNELS?


Do you know how your customer journey scores?

Adam Bonner Headshot png

Hi, I'm
Adam Bonner

Co-Founder of Convertico

I am a customer journey strategist, sales funnel and marketing automation specialist. I bring together my knowledge of offer and asset creation, marketing and building out customer conversion systems, to help experts and business owners generate more income from their knowledge and to grow their businesses. 

Convertico Logo - IP to Income_Name in Black png

Copyright 2019 - 2024. 
Convertico Ltd