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How To Create Additional Income Streams

Wednesday, January 11, 2023

Are you feeling frustrated that you're not earning as much as you should be and that your business is limited by the number of clients you can work with? If so, you're not alone. Many small business owners and independent professionals find themselves in this position, feeling stuck and unable to grow their businesses.

But there is a way out of this rut. By creating new offers and assets, using your existing knowledge and intellectual property, you can grow your business and generate additional streams of income.

First, let's define what we mean by "offers and assets." An offer is a product or service that you provide to your customers. For example, if you're a consultant, your offer might be a consulting package. An asset, on the other hand, is something that generates income for you without requiring your constant attention or involvement. An example of an asset could be an online course, coaching program or digital product.

The key to creating these additional streams of income is to leverage the knowledge and skills that you already have. You don't need to come up with something completely new or start from scratch. Instead, you can use your existing expertise to create new offers and assets that are in demand by your target market.

For example, let's say you're a business coach who specializes in helping small business owners improve their marketing. You could create an online course that teaches the same marketing strategies you use with your coaching clients, and sell it to a wider audience. Or, you could create a coaching program that is designed specifically for small business owners and sell it on your website.

Another way to create additional streams of income is by taking your existing offers and repackaging them in different ways. For example, if you currently offer one-on-one consulting services, you could create a group coaching program that allows you to work with multiple clients at the same time. You could also create a membership site where you offer ongoing coaching and support to your clients.

The key to creating successful new offers and assets is to understand your target market's needs and desires. By identifying what your customers are looking for, you can create offers and assets that are highly valuable to them. You should also consider the problems and challenges your customers are facing, as you can use that to create offers and assets that provide solutions to them.

One important aspect of creating new offers and assets is to ensure they are scalable, meaning they can be sold to many people and not just one-to-one. This is what allows you to generate more revenue without having to increase the time you spend working.

Creating new offers and assets will also help you expand your reach beyond your current client base. When you have multiple streams of income, you're not as reliant on any one client or project. This gives you more freedom and flexibility in your business, and also reduces the risk of losing a significant portion of your income if a client decides to end their engagement with you.

Another benefit of creating new offers and assets is that it helps you build a more diversified business. Diversification means having multiple revenue streams and not putting all your eggs in one basket. This makes your business more resilient to changes in the market and gives you more opportunities to grow and scale.


In conclusion, by creating new offers and assets using your existing knowledge and intellectual property, you can grow your business and generate additional streams of income. By understanding your target market's needs and desires, you can create offers and assets that are highly valuable to them.


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Hi, I'm
Adam Bonner

Co-Founder of Convertico

I am a customer journey strategist, sales funnel and marketing automation specialist. I bring together my knowledge of offer and asset creation, marketing and building out customer conversion systems, to help experts and business owners generate more income from their knowledge and to grow their businesses. 

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