Convertico Blog/IP into Income/How To Turn A Book Into A Course

How To Turn A Book Into A Course

Wednesday, January 11, 2023

As a business owner or expert, writing a non-fiction book can be a great way to establish yourself as a thought leader in your industry and attract new clients or customers. But once the book is published, it's important to think about how to continue monetising that content and reaching even more people. One solution is to turn your non-fiction book into a digital course that people will pay money for.

Here are a few steps you can take to create a successful digital course based on your book:

Identify the core concepts and themes of your book. Before you can create a course, you need to have a clear understanding of the key takeaways and themes of your book. These will serve as the foundation for the course and help you stay focused as you develop the content.

Break the book down into smaller, more manageable chunks.

A book is meant to be read cover to cover, but a course is typically made up of a series of lessons or modules that can be taken in any order. To create your course, you'll need to break down your book into smaller sections that can be covered in individual lessons.

Create an outline for your course. With the key concepts and themes of your book in mind, create an outline for your course that lays out the overall structure and flow of the content. This will serve as a roadmap as you develop the individual lessons and ensure that the course stays on track and covers all the important points.

Develop multimedia content to supplement the text. A book is primarily text-based, but a digital course can include a variety of multimedia elements like videos, audio recordings, and images to supplement the text and make the content more engaging. This can help to break up the text and keep your audience more interested and engaged.

Test and refine your course. Once you've developed your course, it's important to test it out with a small group of beta testers before launching it to the public. This will allow you to get feedback on the content and make any necessary revisions before it's released.

Promote and market your course effectively. Building an audience for your course is important to your success, even if you already have a readership from your book. Optimise your landing page, reach out to your audience via email or social media, use SEO, and create special promotions.

Creating a digital course based on your non-fiction book can be a great way to monetise your content and reach even more people. By breaking down your book into smaller, manageable chunks and supplementing the text with multimedia elements, you can create an engaging and interactive course that will help your audience retain and apply the information.

By following these steps, you can ensure that your course is well-structured, effective, and engaging, and that you market it effectively to reach your target audience.


Do you know how your customer journey scores?

Adam Bonner Headshot png

Hi, I'm
Adam Bonner

Co-Founder of Convertico

I am a customer journey strategist, sales funnel and marketing automation specialist. I bring together my knowledge of offer and asset creation, marketing and building out customer conversion systems, to help experts and business owners generate more income from their knowledge and to grow their businesses. 

Convertico Logo - IP to Income_Name in Black png

Copyright 2019 - 2024. 
Convertico Ltd