Convertico Blog/Sales Funnels/Website vs. Sales Funnel

Website vs. Sales Funnel

Wednesday, January 11, 2023

As a small business owner or independent professional, it's important to have a strong online presence, but simply having a website is not enough. If you want to monetise your knowledge and skills, you need to have a sales funnel in place.

A website is a digital platform that provides information about your business, products, and services. It's a place where potential customers can learn more about you and what you do. A sales funnel, on the other hand, is a series of steps that a potential customer goes through in order to make a purchase. The goal of a sales funnel is to guide the customer through the buying process and increase the chances of conversion.

Here are a few key differences between a website and a sales funnel:

Purpose: The main purpose of a website is to provide information about your business, whereas the main purpose of a sales funnel is to guide the customer through the buying process and increase conversions.

Content: A website typically includes information about your business, products, and services, as well as blog posts, articles, and resources. A sales funnel, on the other hand, is focused on guiding the customer through the buying process and typically includes landing pages, opt-in forms, and sales pages.

Design: A website is designed to provide a lot of information and is often laid out like a brochure. A sales funnel, on the other hand, is designed to be simple and easy to navigate, with a clear call to action on each page.

Conversion: The main goal of a website is to provide information and establish trust, while the main goal of a sales funnel is to convert visitors into customers.


To build a strong sales funnel, it's important to have a clear understanding of your target audience and what they are looking for. Start by identifying your target market's pain points and the problems they are facing, and then create a series of offers that provide solutions to those problems.

Additionally, use clear calls to action throughout the funnel, make it easy for potential customers to take the next step, and use design elements that are engaging and make it easy to read and understand.


In summary, while a website is a great tool for establishing your brand and providing information, a sales funnel is what will help you monetize your knowledge and skills. By creating a clear, easy-to-navigate funnel with a clear call to action, you can increase conversions and turn visitors into customers. Remember that a well-designed funnel is built to guide the visitors through the buying process and make it as easy as possible to convert.


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Hi, I'm
Adam Bonner

Co-Founder of Convertico

I am a customer journey strategist, sales funnel and marketing automation specialist. I bring together my knowledge of offer and asset creation, marketing and building out customer conversion systems, to help experts and business owners generate more income from their knowledge and to grow their businesses. 

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