ClickFunnels Classic vs ClickFunnels 2.0: Everything You Need to Know

ClickFunnels is one of the most powerful sales funnel platforms available, helping businesses automate their marketing, generate leads and convert prospects into paying customers. Over the years, ClickFunnels has evolved, leading to the launch of ClickFunnels 2.0, a major upgrade from the original ClickFunnels Classic.

If you’re wondering:

✅ What’s the difference between ClickFunnels Classic and ClickFunnels 2.0?
✅ Should you switch to ClickFunnels 2.0 or stick with Classic?
✅ How can ClickFunnels help grow your business?

You’re in the right place. This detailed guide will cover everything you need to know about ClickFunnels, including:

- Features & capabilities of ClickFunnels Classic vs ClickFunnels 2.0
- Which version is better for your business?
- How to migrate from Classic to 2.0
- Common questions & expert insights

What is ClickFunnels?

ClickFunnels is an all-in-one marketing and sales funnel builder that allows businesses to create high-converting landing pages, sales funnels, membership sites and automated follow-ups, all without needing coding or advanced technical skills.

Originally launched in 2014 by Russell Brunson, ClickFunnels revolutionised online sales by providing an easy way to build, test, and optimise sales funnels that guide potential customers towards making a purchase.

With ClickFunnels, you can:

✅ Capture leads using high-converting opt-in pages
✅ Sell products & services using streamlined checkout pages
✅ Automate email & SMS follow-ups to boost conversions
✅ Build membership sites & courses to scale your business

ClickFunnels Classic: Features & Benefits

ClickFunnels Classic is the original version of ClickFunnels and has been the go-to platform for thousands of businesses over the years.

Core Features of ClickFunnels Classic

✔ Drag-and-Drop Funnel Builder – No coding required; easily create landing pages, sales funnels, and checkout flows.
✔ Pre-Built Funnel Templates – Save time with pre-designed, high-converting funnel templates.
✔ One-Click Upsells & Downsells – Increase average order value (AOV) with post-purchase offers.
✔ Split Testing (A/B Testing) – Optimise conversion rates by testing different variations of pages.
✔ Email & SMS Marketing Automations – Nurture leads and customers with built-in follow-up sequences.
✔ Affiliate Management (Backpack) – Launch and manage an affiliate program for your business.
✔ Membership Sites – Offer online courses, digital memberships and exclusive content.

ClickFunnels Classic has been widely used for coaches, consultants, e-commerce brands, service-based businesses and course creators looking to streamline their marketing and automate sales.

However, as businesses required more advanced features, better page speed, and deeper automation capabilities, ClickFunnels 2.0 was introduced.

ClickFunnels 2.0: What’s New?

ClickFunnels 2.0 is a complete rebuild of the original platform, designed to offer faster performance, improved scalability, and more powerful automation tools.

Here’s what’s new in ClickFunnels 2.0 compared to ClickFunnels Classic:

1. Funnel Hub (Full Website Builder)
While ClickFunnels Classic focused purely on funnels, ClickFunnels 2.0 allows you to build a full website, including blogs, homepages and more, inside the platform.

Who benefits? Coaches, agencies, and businesses looking for an all-in-one website & funnel solution.

2. Faster Page Speed & Performance
ClickFunnels 2.0 pages load significantly faster than Classic, improving SEO rankings, user experience, and conversion rates.

Who benefits? E-commerce stores, SaaS businesses, and course creators who need high-performance sales pages.

3. Customer Center (Better CRM & Membership Management) 
ClickFunnels 2.0 introduces Customer Centres, making it easier to manage contacts, memberships, and recurring payments.

Who benefits? Membership site owners, subscription businesses, and digital product creators.

4. Advanced Automation & Workflows
The new Workflow Builder allows you to create complex automations that integrate across email, SMS, CRM, and customer journeys.

Who benefits? Businesses that want multi-channel marketing automation without needing third-party tools.

5. Universal Cart & Subscription Management
ClickFunnels 2.0 now includes universal shopping carts, allowing customers to purchase multiple products in one checkout session, a feature missing in Classic.

Who benefits? E-commerce businesses, digital product sellers, and coaches with multiple offers.

ClickFunnels Classic vs ClickFunnels 2.0: Which One Should You Use?

Choosing between ClickFunnels Classic vs ClickFunnels 2.0 depends on your business needs.

Feature

Website & Blog Builder

Funnel Speed & Performance

Advanced CRM & Memberships

Universal Cart & Checkout

Email & Automation Workflows

Affiliate Management (Backpack)

ClickFunnels Classic

❌ No

⚠️ Slower

⚠️ Very Basic

❌ No

⚠️ Limited

✅ Yes

ClickFunnels 2.0

✅ Yes

⚡ Faster

✅ Advanced

✅ Yes

✅ Advanced

⚡ Advanced Affiliate Centre



Need help migrating from ClickFunnels Classic to ClickFunnels 2.0? We can audit, rebuild and optimise your entire funnel strategy, contact us today.

FAQs About ClickFunnels

Is ClickFunnels 2.0 Worth It?
Yes! If you want faster pages, better automation and a full website solution, ClickFunnels 2.0 is a major upgrade.

Can I Still Use ClickFunnels Classic?
Yes, ClickFunnels Classic is still available, but it may eventually be phased out as ClickFunnels 2.0 continues to expand. When you upgrade to ClickFunnels 2.0 your ClickFunnels Classic account can be put into maintenance mode, meaning you only pay for one account.

How Much Does ClickFunnels 2.0 Cost?
ClickFunnels 2.0 pricing starts at $97 per month when paid for on a monthly subscription. This can be subject to change so do check here for the latest pricing. https://www.clickfunnels.com/pricing


Work With Convertico: Get ClickFunnels Done-For-You 


We help coaches, consultants and businesses design high-converting sales funnels, whether you’re using Classic or 2.0.

✅ Funnel Strategy & Build-Out
✅ Migration from Classic to 2.0
✅ Email & Automation Setups
✅ Conversion Optimisation

Want a custom-built sales funnel? Let’s chat.

Book a Free Consultation

Final Thoughts

ClickFunnels remains one of the most powerful tools for building and automating online sales funnels. Whether you stick with ClickFunnels Classic or upgrade to ClickFunnels 2.0, what matters most is having a strategy in place to maximise conversions.

👉 Looking for expert guidance? Our team builds high-converting funnels designed to scale. Contact us today to get started.

Schedule a Call Now

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Copyright 2019 - 2025. Convertico Ltd

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Address: Unit F, South Cambridgeshire Business Park, Babraham Road, Sawston, Cambridge, CB22 3JH

Copyright 2019 - 2025. Convertico Ltd