Marketing automation is no longer a luxury, it’s a necessity. If you’re manually handling every lead, sending follow-up emails one by one, or constantly switching between tools just to keep up with your marketing, you’re wasting time and losing potential customers.

At Convertico, we help experts, consultants and business owners streamline their marketing with smart automations that save time, increase conversions, and ensure no lead falls through the cracks.

If you’re looking for a marketing automation agency that can help you implement, optimise, and manage automations that drive real revenue, you’re in the right place.

What Is Marketing Automation?

Marketing automation refers to the use of software and systems to automate repetitive marketing tasks, such as lead nurturing, email campaigns, social media scheduling, SMS reminders, and customer follow-ups.

Instead of manually following up with every lead, automation allows you to create a predictable, scalable marketing machine that works 24/7—so you don’t have to.

Why Every Business Needs Marketing Automation

If you’re running a business and handling all your marketing manually, you’re likely facing one (or more) of these problems:

Leads are slipping through the cracks. You get enquiries, but don’t follow up consistently.
You’re spending too much time on repetitive tasks. Writing and sending emails, responding to the same questions, and following up manually drains time you could be spending on strategy and growth.

Your conversion rates aren’t where they should be. You’re generating leads, but many of them don’t turn into customers.

You don’t have a clear, structured customer journey. Every lead experiences your business differently, leading to inconsistency in results.

Marketing automation solves these problems by working in the background to nurture leads, increase engagement, and move prospects through your sales process effortlessly.

Types of Marketing Automations We Build

At Convertico, we don’t just set up random automations, we design strategic, goal-driven automations that help you scale.

Here are some of the most powerful marketing automations we implement for our clients:

1. Automated Lead Capture & Follow-Up

How it works:

A visitor fills out a form, downloads a free guide, or registers for a webinar.
They immediately receive a welcome email and are added to a nurture sequence.
A follow-up SMS or WhatsApp message is triggered after 24-48 hours.

Why it’s important:

Most leads require multiple touch-points before they convert. 80% of sales happen after 5-12 follow-ups, yet most businesses only follow up once or twice. Automating this process ensures no lead gets ignored.

2. Email & SMS Nurture Sequences

How it works:

Instead of sending one-off emails, we create multi-step email and SMS campaigns that guide leads towards a purchase.
Emails are automatically triggered based on user behaviour (e.g., if they open an email but don’t click, they get a follow-up with a different angle).
SMS messages are used to increase engagement and remind leads to take action.

Why it’s important:

Email follow-up sequences can increase conversion rates by up to 80%, and SMS follow-ups can boost response rates by 209% compared to email alone.

3. Social Media Scheduling & Automation

How it works:

Content is planned and scheduled in advance, automatically posting at the best times.
AI-powered social listening tools track engagement and optimise future posts.
DM automation responds to inquiries and directs users to the right offer.

Why it’s important:

Brands that post consistently on social media see up to 3x more engagement than those that don’t. But posting manually every day isn’t sustainable, automation ensures you stay visible without spending hours online.

4. Retargeting & Behaviour-Based Automations

How it works:

If someone visits your sales page but doesn’t buy, they receive retargeting ads and reminder emails.
If they engage with your content but don’t take action, they get additional touchpoints to build trust.
If they complete a purchase, they’re moved into an upsell or retention sequence.

Why it’s important:

Most people don’t buy on their first visit—but with automation, you can bring them back at the right time. Retargeting ads can increase conversion rates by 70% or more.

5. Automated Appointment Booking & CRM Integration

How it works:

Leads book a call through an automated scheduling system.
They receive reminders via email and SMS to reduce no-shows.
Their details are automatically stored in your CRM, with notes and follow-up actions.

Why it’s important:

Manual scheduling wastes time and results in lost opportunities. With automated appointment booking, businesses see up to 30% fewer no-shows and double the number of qualified calls.

Why Work With a Marketing Automation Agency?

Many businesses know they need marketing automation, but struggle with the strategy, setup and integration required to make it work.

At Convertico, we don’t just implement automation; we design a complete system that works for YOUR business.

✅ We map out your customer journey and identify where automation can have the biggest impact.
✅ We set up, test, and refine automations to ensure they drive results.
✅ We integrate automation seamlessly with your CRM, email marketing, and sales processes.

Whether you need lead generation funnels, email nurture sequences, or full-scale automation strategy, we handle it all, so you can focus on growing your business.

Real Client Results

Here’s what some of our clients have achieved using our marketing automation strategies:

💡 A consultant reduced admin time by 12+ hours per week by automating lead capture, appointment booking, and follow-ups.
💡 A coach increased course sales by 45% with an email and SMS nurture sequence.
💡 An e-commerce brand recovered £10,000+ in lost revenue per month with abandoned cart recovery emails.

Let’s Automate Your Marketing and Scale Your Business

If you’re tired of feeling overwhelmed by manual marketing tasks and want to turn your business into an efficient, scalable machine, let’s talk.

Book a free consultation and see how automation can transform your business.

Schedule a Call Now

FAQs About Marketing Automation

Q: Do I need marketing automation if my business is small?
A: Absolutely! Automation helps small businesses compete with larger competitors by streamlining marketing without needing a huge team.

Q: Can marketing automation work for service-based businesses?
A: 100%. We specialise in helping coaches, consultants, agencies and service providers use automation to grow.

Q: Will automation replace my personal touch?
A: No! The best automations enhance personalisation by delivering the right message at the right time.